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Past Event: ATD DC Metro Chapter – Speaking to the Brain in Pictures – The Neuroscience of Infographics (Nov 16, 12pm ET)

Your brain dedicates about 25% of its entire processing power to vision, which probably explains why we understand images 60,000 times faster than words or numbers. So why are we filling our training materials with so much text when we can tell the story better in pictures? Social media and news organizations have long recognized the value of infographics to convey complex information quickly, achieving maximum understanding and retention. In this interactive presentation you will:

  • Discover how the brain processes visual and text information
  • Explore five proven ways to condense complex information into compelling visual representation
  • Explore multiple free tools and templates for creating your own infographics
  • Apply a five-step process for building infographics for learning
  • Access additional resources for further exploration
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Margie Meacham

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